10 tips to make ur websites work for u

With internet becoming the most sought after medium of doing business, awebsite is an indispensable part of any business. At the outset your websiteserves as your image maker, profoundly impacting the first impression of yourbusiness. So do you have more reasons to put in your best efforts to make agreat website? Here are some tips.

“If you aren't doing at least some part of your business over the Web,you're missing out on a huge opportunity. Today, the Web forms either anintegral part of the business or a fabulous means to extend it,” says an executive.

Here are 10 ways of making your website a success:

1. Plan your site
This step is to set your mission and accordingly define your customers. It isonly after you decide who you want to target can you know what content to putor how you want to design the site. A site meant for only business peopleshould be clean, uncluttered and conventionally in blue. Something intended foryoung people can be informal and more relaxed. Women like pink, so a websitetargeting them can have a similar theme.

2. Build a fast website
They say you have just 30 seconds to capture your visitors’ attention. Awebsite which takes minutes to load might irritate them and make them clickaway. To minimize your website's load time, keep graphics to a minimum. The useof flashy technologies such as JavaScript, Streaming Audio/Video andFlash animation should be done sparingly. Visitors don’t visit yoursite to appreciate the beauty of it, they come to do business. Welcome themwith professionalism.

3. Use a simple website navigation method
Make your site easy to navigate. Jazzy styles like black index page andhidden navigation tools might look good but if they drive people away from yourwebsite, what is the use of having them? If your customers can't navigate yoursite in order to find what they want to buy, they'll simply click away. Limitthe available choices and direct your customer's attention to the sales process. 

4. Design your website for easy search engine indexing
Search engines are the way lead your stake holders to your website. So tryyour level best to be search engine friendly. Scatter target keywords andsearch phrases throughout your body copy to give your pages better rankingpotential on engines and directories for related searches. If need be takeprofessional help for search engine optimization.

5. Make it easy to order and pay
If you are enabling customers to buy your products/services online you mustoffer a variety of easy payment methods. If the mode of payment is difficultand if the visitor has to make a lot of effort (which may be clicking more than5 times) he might not stay with you for long. This may result in loss ofbusiness.


6. Include Obvious Contact Details

Giving contact detail shows your willingness to make it easy for yourstakeholder to know you. You might have to tolerate a couple of useless callsbut that is worth the business that the eagerness to give a personal touch willgenerate.


7. Content is the key
This is the reason why your customer will remain hooked to your site or willlend you his eyeball space. To the point matter in easy, simple to understandlanguage is what the consumer is looking for. Don’t give them difficult words,give them information. “Websites are the best mode of marketing for SMEs. Thekeywords used in the content of the website, if search engine friendly give thebusiness more visibility by spending less money in all types of media,” saysSuneeta Ghosh, resident manager of Top Rankers, an internet marketing company.

8. Create a Site Map

You should include a detailed, text-based site map, with a link to everypage and preferably, a short description of what each page offers. It is easyfor a visitor who is looking for specific information on your website. They arealso a way for search engines to easily find and index every page on your site.


9. Take care of aesthetics

The design and layout of each page should be the same. The theme throughoutthe site should remain consistent. This might not add to your business but yourvisitor will definitely find the site more appealing and you organized becauseof proper presentation.


10. Check for Errors Regularly

Check for broken links frequently. They will only hamper your business andnot benefit you. So rather than being careless and ignoring them better tend tothem.